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Reviews: Writing a Business Plan

WBP Cover Image.14Nov111.jpg1 150x150 Reviews: Writing a Business Plan

“Vaughan Evans provides a thorough yet practical guide to writing a business plan. I particularly like his emphasis on market demand and competitive analysis because often we entrepreneurs tend to go with our gut feel rather than proper analysis. Miscalculate these two critical areas and you will probably enter the wrong business. I have been there before and no matter how good your team or execution is, it will be an uphill battle to convince investors if those two areas aren’t compelling. Evans gets the priorities behind business planning right”, Anthony Karibian, co-founder, Euroffice Ltd and XLN Telecom Ltd (both sold September 2010) and latest start-up, B. Online 

“Raising capital is rarely straightforward. Evans’ excellent book shines a light on what suppliers of capital expect in a business plan and why. It is an invaluable resource for all managers and budding entrepreneurs”, Hugh Lenon, Managing Partner, Phoenix Equity Partners, and Chairman of the British Venture Capital Association, 2010

“Evans has nailed it! Clear, readable, no-nonsense thinking about the fundamentals every business plan must address. If writing a business plan is your next step, this book’s for you”, John W. Mullins, Associate Professor of Management and Chair in Entrepreneurship, London Business School, and author of The New Business Road Test and Getting to Plan B

“ This guide cuts to the heart of what needs to go into a business plan – in any number of different scenarios. It is admirably clear and cleverly illustrated by real-life examples. It ought to be required reading for anyone contemplating any form of investment, even if they think they know it all already”, James Brocklebank, Managing Director, Advent International

“At last! A book that explains how to write the kind of business plan that investors and lenders actually want to read. A clear and concise book – I haven’t seen one that approaches the subject so straightforwardly. Evans uses his vast experience in advising real companies and financiers to make this guide authoritative and authentic, yet also practical and easy to follow”, James Courtenay, Global Head, Project and Export Finance, Standard Chartered Bank

“Where was this book when I was producing business plans? With his extensive experience and unique style Vaughan Evans has produced a comprehensive, clear guide which unravels the mystique of business planning. Peppered with good examples it is an essential reference for those contemplating a start-up as well as existing businesses moving to their next phase of growth”, Grahame Hughes, Co-founder, Haven Power Ltd (exited 2010)

“Many investors say they back people, not businesses. Yes and no. People matter, of course. But so too do the markets the company addresses, the nature of the competition that’s waiting around the corner, the value proposition the company brings to market… That is what a business plan should focus on and that is what is set out so lucidly in this book. It is written for managers and entrepreneurs to present to investors by someone who knows only too well what investors need to know”, David Williamson, Managing Director, Nova Capital Management

“Vaughan Evans’s considerable experience in creating business plans and evaluating them on behalf of investors is very much in evidence in this eminently readable book. From my private equity perspective, a plan submitted along these guidelines will stand out from the rest. It will speak the language of potential investors”, James Pitt, Partner, Lexington Partners

 ”The fact that most new businesses fail is well known. The distinctive feature of Writing a Business Plan is the recognition that most businesses fail even before they are launched–they fail to attract financial backing. Vaughan Evans’s emphasis on rigorous strategy analysis as the foundation for any business plan is based in practicality. His emphasis on understanding customers, recognising competition and appraising resources is relevant to all the critical phases of new enterprise creation: attracting backers, launching the business and developing it into a self-sustaining enterprise. This book offers a robust, realistic and readable framework for successful business planning”, Robert M. Grant, Eni Professor of Strategic Management, Bocconi Univeristy, Milan and author of Contemporary Strategy Analysis

“We engage advisers like Vaughan Evans to forensically examine the business proposition of a potential investee company. Evans himself has been doing this for years and focuses in his book on analysing those issues which are most critical to driving enterprise value – market growth, competition and a robust, distinctive strategy. Follow his advice, tackle those issues head on in your business plan and you’ll be taking your first step towards getting funding”, Ken Lawrence, Partner, Gresham Private Equity

“A good business plan does not get you the backing, it gives you an opportunity. It raises the right issues, which later you need to address with your backer. With a bad business plan, you are dead on arrival. Follow Evans’s book and you’ll get a good one”, Jose Maria Maldonado, Partner, Bridgepoint Capital (Spain)

“Vaughan Evans knows the way an investor’s mind works – the deliberations of risk and return over major issues – and here he introduces the reader to this mindset. The result will be a business plan that will have pre-empted all the key questions likely to be demanded by investors. Now they are in print. This is an invaluable guide for a private equity backed growth company such as ours”, Stephen Lawrence, Chief Executive, Protocol Education Ltd

“Whether a start-up, early stage or mature business, this book provides essential and in-depth guidance on how to prepare a compelling business plan. With an emphasis on achieving credibility with the various readers of the plan, the guide offers more than just a template for producing a business plan. It brings together valuable real life examples as well as some priceless advice on strategic and operational issues. It should prove an invaluable tool for any company, large or small, that needs to produce a credible business plan”, Vince O’Brien, Director, Montagu Private Equity and Chairman of the British Venture Capital Association, 2005

“You can get it if you really want”, but only if you have a good plan to get you there. Writing a business plan is one of the most important jobs anyone in business has to do at some point in their working lives. And yet in almost twenty years of reading business plans as an investor I only rarely come across a good one. In this well written book Vaughan Evans has produced an insightful and practical guide to writing a business plan, born from a wealth of experience. Follow it and you stand a much better chance of getting “what you really, really want”, Andrew Ferguson, Managing Director, Baird Capital Partners Europe Limited.

“Business planning in large organisations is sometimes done by rote, an extension of the budgeting process. Evans is right. It should be done properly or not at all. Properly means in-depth analysis of markets and the business proposition. This succinct, punchy book shows managers how to do it properly”, Christine Harvey, former Director of Business Analysis and Planning, GlaxoSmithKline R&D 

“We receive dozens of business plans a year from SMEs.  If entrepreneurs invest the time to read this book, it will make our life simpler and their chances of obtaining finance so much higher”, Peter Wright, Investment Director, Finance Wales

“ This book provides an essential toolkit for anyone needing to assemble a business plan, with their ideas presented in a concise, no-nonsense way. Lively, contemporary case studies and essential tips, coupled with easy to follow writing, make it a perfect read for all levels of experience”, Bill Priestley, Managing Director, LGV Capital Limited

“The first question I always ask when looking at a business concept is ‘do they have a well thought out plan?’ If not, then it’s normally ’decision made’. Getting backing for your business is about selling a well thought through concept and ensuring you provide the reader with the information and analysis needed in a clear and convincing manner. This book is written from the viewpoint of the potential backer, targeting his/her key questions. It provides a no-nonsense, easy-to-follow guide that will ensure you deliver a persuasive plan”,  Robert Samuelson, Executive Director Group Strategy, Virgin Media

“As a private equity investor we see many business plans that fail to meet the “Seven C’s” outlined in Vaughan Evans’ excellent book.  If you are seeking financial backing, this step-by-step guide is the place to start”, Paul Gough, Partner, STAR Capital Partners Limited.

“Over the years there have been many guides to what you should put in a business plan. The crucial difference with Evans’ book is that it tells you why and how as well. It does so in crystal clear, jargon-free language, from an author whose experience in sifting the strategic wheat from the chaff on behalf of top investors is second-to-none. Not only will putting his advice into practice enhance your funding prospects – it will help you think more incisively about your business as well”, Richard Kemp, Managing Partner, Sephton Capital

“Let’s get real: the majority of so-called business plans we see are built of straw. They can be toppled over by an investor’s puff. Build a business plan with bricks, one that can withstand the hurricane of investor analysis, and you may get funding. Evans shows you how to build”, Jonathan Derry-Evans, Partner, Manfield Partners


  1. a good business plan needs a lot of planning and also some time management. ,

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  2. I don’t think either cotusme looks “modern” they both have very old school (and by that I mean 1940′s) elements. The second poster would be vastly superior (due to the shield’s presence) if not for the much agreed upon head tilt which makes zero sense in any way. I can appreciate the artistry of the posters though, the creator has great talent, unfortunately it only solidifies my opinion that they are casting the wrong guy for Cap. Even if Evans could some how bulk up enough (I think the proportions are spot on in the posters) he just doesn’t have the look; in the face.

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