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Developing a Business Strategy (FT Guide)


Coming in 2013!

You are where you are in your business.  But how do you get to the next level, to where you want to be?

You need a business strategy.

The FT Essential Guide to Developing a Business Strategy takes you through each step of the process. It guides you through a straightforward, no-nonsense strategy development approach, the Strategy Pyramid.

It holds your hand, step by step, guiding you through a lively, fictional but realistic case study in the school activity tour business.

And it introduces actual case studies at each stage to show how companies have addressed these challenges in the real world.

The FT Essential Guide to Developing a Business Strategy: How to Use Strategic Planning to Start Up or Grow Your Business will be published by FT Publishing in the autumn of 2013.

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